Colombian family company · Urrao, Antioquia
We are the farm and we are the exporter.
There are no two companies between your container and the tree.
We have grown and exported Hass avocados from Urrao, Antioquia, since 2017, without interruption. The 400 hectares are ours, the payroll is ours and the certificate is in our name. When something goes wrong, there is nobody to forward the call to.
- Area
- 400 ha, all our own
- Team
- 186 + 9 apprentices
- Exporting
- since 2017
- Coordinates
- 6°19′N 76°08′W
01 — Why we exist
A mission you can audit, not a nice sentence.
Mission. To grow and export Hass avocados to high standards of quality, traceability and control at every stage, guided by sustainability, social responsibility and continuous improvement.
Vision 2028. To be a leading company in the production, marketing and export of Hass; a brand recognised in Colombia and worldwide.
“Traceability and control at every stage” has a practical consequence you can check for yourself: GGN 4050373777906 covers 100 % of what we ship.
02 — Values
The five your buying team will ask about.
They are not a poster in the office: they are the five criteria used in the field when the choice is between picking today and picking next week.
-
DeliveringThe week promised is the week shipped
-
Productivity400 ha in active production
-
EffectivenessA documented decision before every application
-
LeadershipVision 2028: a brand recognised in Colombia and worldwide
-
InnovationSelected rootstocks and clonal avocados
03 — The team
186 people on direct payroll. And 9 apprentices.
Every diamond below is a person directly employed by Avoterra. The hollow ones are the nine apprentices. It is the full figure, not rounded up: whoever picks the fruit that reaches your cold store is somewhere in this grid.
186 people on direct payroll 9 apprentices Total: 195 people employed
-
2017
First export
Exporting without interruption ever since.
-
400 ha
All our own
In active production, in a single municipality: Urrao, Antioquia.
-
3,200+ t
Every year
In around four containers a week on average, to nine countries.
-
2028
The vision
A brand recognised in Colombia and worldwide. Written down, with a date.
04 — The territory
One municipality. One protocol.
The same picking criterion.
Urrao, Antioquia, between 1,800 and 2,400 m.a.s.l., with an average temperature of 15.7 °C in a usual range of 15 to 20 °C. The altitude band means the fruit is not ready all at once: the spread staggers the picking across the window, which is exactly what a weekly programme needs.
- 1,800–2,400m.a.s.l.
- 15.7 °Caverage · range 15–20
- 7,500+ mmannual rainfall
- 6°19′N 76°08′WUrrao, Antioquia
05 — What they say outside
“A top-tier player in the Colombian Hass sector.”
“They understand international markets and they are bold in their decisions. Avoterra Exports is and will remain a top-tier player in the Colombian Hass sector.”
Translated from the Spanish original: «Comprenden los mercados internacionales, son valientes en sus decisiones. Avoterra Exports es y será un actor de primer nivel en el sector del Hass colombiano».
Verify the GGN, then come to Urrao.
You will see one production unit, not a producer group. And on the ground we will show you the lot your last container came from.